Ability Centre Xcelerate Programme
Ability Centre approached had the goal of promoting their Xcelerate Programme in an engaging and fun way, through a simple mail-out . The Xcelerate Program is designed to improve the physical abilities of children with disabilities. I came up with the concept of the “superhero kid”. This was represented through a comic book style, with a storyline about a child called Adrian who was a success story from the Xcelerate Programme. Ability Centre was thrilled with the final outcome and since running the mail-out the donations have increased significantly.
